Product Knowledge

Physicians are intolerant of under-informed sales representatives. Your sales rep gets one shot to show that they can communicate at a clinical level, can understand a physician’s needs, and can impart a medical message clearly and succinctly. That means knowing their product better than the doctor they are talking to.

Intuition works with pharmaceutical sales trainers to create a lasting learning experience. We do this through:

video – to impart key message
simulation – to practice detailing doctors and handling objections
audio – to listen to perspectives from doctors, patients and other stakeholders
illustration – animated medically accurate illustrations
flash cards – summarizing key messages
assessment – to test knowledge retention

Through our in-house medical expertise and partnerships with the Royal College of Surgeons in Ireland, Harvard Medical International and British Colleges and Universities we have unrivalled access to medical writing and instructional design for any product knowledge requirement. Contact us to find out more about our experience in delivering integrated product knowledge education programs.